How to write a guest post on our blog

In addition to our own content, we would also like to incorporate the voices of experts, entrepreneurs and specialists from various industries into our blog. If you have exciting, relevant topics to share, we would like to invite you to write a guest post and share your knowledge with our readership.

Inhaltsübersicht

Conditions for guest posts

  1. Relevance and quality: The post must be thematically relevant to the blog and offer clear added value for our readership. Make sure that the text is well structured and easy to read.

  2. Originality: We only accept contributions that have not yet been published. The article must not appear in other blogs or on other websites.

  3. Length of the article: The article should be at least 800 to 1,500 words long in order to provide sufficient space for detailed information and a well-founded argument.

  4. Target group orientation: Consider the needs and interests of our target group - customers, entrepreneurs, executives and people interested in business.

  5. No self-promotion: The guest article should not contain any obvious advertising for your own products or services. Of course, you may include relevant, harmless references in the text, but the focus must be on the added value for the reader.

  6. Language style and tone: The article should be written in a professional but easily understandable style. Avoid overly complex technical terms unless you explain them in context.

  7. SEO guidelines: Please make sure the post is SEO friendly - use relevant keywords but without compromising readability.

  8. Images and media: If you wish to include images or media content, these must be license-free or created by yourself. Please send us all relevant image rights and source information.

  9. Author bio: At the end of the article, we ask for a short author bio (max. 150 words) in which you introduce yourself and your expertise. Feel free to include a link to your website or social media channels.

  10. Publication rights: We reserve the right to edit the post as necessary and publish it on our blog. There is no guarantee of publication.

  11. Cost of the guest post: We charge an expense allowance of €250 net per guest post. You will receive an invoice with VAT and the article will be published after payment.

FAQ for guest posts

What are guest posts?

Guest posts are articles written by external authors to share their knowledge and expertise. These contributions are published on our blog and offer our readers additional perspectives and useful information on various business topics.

How can I submit a guest article?

If you are interested in writing a guest article, please send us a brief description of the topic or a draft of the article by e-mail. We will then get in touch with you to discuss the next step.

Which topics are suitable for guest posts?

Guest articles should deal with business-relevant topics, such as corporate management, marketing strategies, innovation management, trends in the economy or tips for entrepreneurs or customers. Topics that offer our readers real added value are particularly welcome.

Is there a minimum or maximum length for guest posts?

Yes, we recommend a length of 800 to 1,500 words to ensure that the article is sufficiently detailed but not too long and difficult to understand.

Are guest posts also suitable for beginners?

Yes, as long as the article is well-founded and well-researched. We are also happy to receive fresh perspectives as long as the quality is right. However, experience and expertise in the relevant subject area are an advantage.

Does the guest post have to be original?

Yes, we only accept originally written posts that have not been published on other blogs or websites. We want to offer our readers unique content.

Can I advertise my company in my guest post?

Guest posts should not contain direct advertising for your company, products or services. The focus should always be on knowledge transfer and added value for readers. However, you can provide a link to your website or a relevant article in your author bio.

Can I use my own images or media in the guest post?

Yes, you can insert your own images or media, but these must either be created by you or be license-free. Make sure that you have all the necessary rights and sources.

How will my guest post be presented on the blog?

The contribution will be published on our blog, whereby we reserve the right to make minor adjustments to the language or structure in order to better integrate it into the blog. A detailed review of the post will be carried out before publication.

Do I get paid for a guest post?

As a rule, we do not offer financial compensation for guest posts. Instead, guest authors are given the opportunity to present their expertise to a broad audience and benefit from the visibility of our blog.

Will I receive feedback on my contribution?

Yes, we will check your guest post and give you feedback as soon as possible. If the article does not fit in with our concept, we will be happy to give you tips on how to improve it or suggest alternative topics.

How long will it take for my guest post to be published?

The publication of a guest article can take between one and two weeks, depending on the editorial schedule and processing time. We will inform you of the exact publication date.

Can I have my guest post edited or removed after publication?

Once the article has been published, changes or adjustments can only be made after consultation. If you would like to have the article removed for specific reasons, please let us know.

Can I also publish my guest post on my own blog or another platform?

No, the article must be created exclusively for our blog. However, after publication on our blog, you are welcome to share the article on your own website or in social media with reference to the source (our blog).